“Your destination to enjoy the unique Apple experience. Part of Cinomy Retail, Alef is an Apple Premium Partner that promises you the best Apple purchasing experience in the Kingdom of Saudi Arabia with convenient stores throughout the Kingdom. Alef Stores are the perfect place to experience Apple products in an ideal environment led by Apple Certified professionals. Along with all Apple products, a variety of free accessories and services. “Alef” stores have authorized maintenance service centers built in to provide fast and reliable support, making “Alef” your destination to enjoy the distinctive Apple experience.”